ScanWatch Nova Brilliant is Withings’ most refined hybrid smartwatch to date, integrating medical-grade health tracking into a design defined by its materiality and form. My objective was to translate this technically advanced health device into a visual language that could live confidently across global campaigns, platforms, and markets, emphasizing clarity over excess.

I led the creative and art direction for the full asset creation process, defining a cohesive visual system that highlights both the watch’s construction and its internal intelligence. I directed and oversaw the production of high-fidelity product renders, 3D animations, and photography, ensuring every asset balanced technical precision with a softened, elevated aesthetic. By focusing on the interplay of stainless steel, sapphire glass, and sophisticated sensor arrays, I reinforced the product’s position as a premium health companion.

The resulting asset library provided the foundation for all launch communications. This system enabled the seamless creation of campaign visuals and digital content, ensuring a consistent and elevated look and feel across all market channels.