Unveiled at CES Las Vegas 2025, OMNIA is Withings’ vision for the future of personal health, an interactive smart mirror that aggregates data from across the entire ecosystem into a single immersive experience. The challenge was uniquely complex: the product was still evolving during the production phase. As Executive Producer, I was brought in to provide the structure and clarity required to deliver a high-stakes concept reveal under conditions of significant technical uncertainty.

I oversaw the end-to-end production process, from strategic pre-production to final asset delivery. My role was to align cross-functional teams, timelines, and creative outputs while the product concept continued to shift. Working in close collaboration with the CMO, the Director, and the product engineering teams, I ensured that every visual asset maintained total brand integrity and met the rigorous standards of a premier tech debut.

The resulting suite of videos and marketing visuals successfully communicated OMNIA’s vision, positioning it as the central hub for connected health. By managing the synergy between emerging technology and storytelling, the campaign provided a cohesive, high-fidelity narrative that defined Withings’ presence at the world’s largest technology stage.